Digital Marketing Toolbox — No comments
05
May 10

The Twitter Task Flow Table. A Marketing Tool for Collaborative Tweeting.

Post Label Digital Marketing Toolbox Post SeriesThis post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

This document was part of a work shop I gave for a large tour operator just recently. You can divide the document in two parts: 1st is more an educational part which you can use to introduce Twitter to your employees (people who later will use it on a daily basis to increase sales etc.). 2nd part is the Twitter Task Flow Table. Which is the first one of it’s kind. It’s more of a collaborative digital marketing tool to stay on track with your Twitter strategy. Get inspired and feel free to leave some comments and share improvements. Continue reading →

The Digital Traveler — 5 comments
25
Apr 10

Why I LIKE NEW YORK is better than I LOVE NEW YORK.

Post Label Digital Marketing Toolbox Post SeriesThis post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry. Subscribe or see all Post Series

Picture of the digital traveler: I like (Facebook Style) New York.

Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.

“People travel along data streams and highways, built by a social and mobile web. Help them keep traveling by providing a wireless infrastructure. Offer intersections when useful and necessary.”

We all know that the profile of a traveler, also described as ‘tourist’, is changing. Today, an increasing number of travelers use mobile devices to plan and book their trip online – in real time. Intelligent and useful social media apps give rise to new ways of discovering adventures and travel opportunities on the go – something that can be very beneficial to travel destinations.  But while there is much to gain from this, destinations can really benefit only if they provide actual and potential travelers with a free (affordable) way to connect to the Internet. Free Internet access for travelers and tourists is no longer an option – it’s a MUST for staying relevant in a digitally connected world.

In what follows you will find a collection of random thoughts, ideas and opinions on why this is the case (please share your thoughts and comment below). Continue reading →

Digital Marketing Toolbox / The Digital Traveler — No comments
05
Apr 10

PREVIEW: The ME Tourism and the Future of Travelling.

Post Label Digital Marketing Toolbox Post SeriesThis post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

Click to look inside!

If you’re wondering why my posts to Flip Digital Blog (aka Curious Digitalus) have been a little infrequent of late here’s the reason why. I’m writing/illustrating an ebook/trendreport tentatively titled, “The ‘ME Tourism’ – Redefing Travelling” It will be available June 2010. This report represents an ambitious rethinking of how we use smart phones and the web while travelling. It outlines the process of ‘connected travelling’ and illustrates digital ideas in a new, fun and inspiring way. I’m in the last throes of writing it with barely two or three chapters left go now. As I get closer to the launch of the ebook, I’ll publish more about it. For now you can check out some randomly taken screenshots, sketches and a draft of the content page. Feel free to leave a comment with your name and a contact/link. I will notify you once its ready. Enjoy (… feedback and some inspiring words are welcome :-)

“The ME Tourism and the Future of Travelling.”Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital. Creative Commons License

Web Fiction — No comments
31
Mar 10

4 Stunning iPhone Ideas for the Perfect Skiing Day on the Mountain.

Web Fiction by Marc-OliverThis post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitious. Subscribe or see all Post Series

“As a creative designer I was looking for additional (marketing) opportunities to offer interactive experiences to peoples mountain routine. Ideas to connect them with the brand (in this case the ski resorts) in a new inspiring way. Its about: Life – Fun – Play.”

Well, you know me: I just love skiing and I love my iPhone. The question that came up yesterday while I was riding on Whistler and Blackcomb Mountain again: Can the iPhone change the way we ski? Simple question and some might say stupid too. But, think about it twice and take a look at some of those great ideas I outlined and scetched for you.

1. Chairlift Surfers – Discover People, Events and Services nearby.
Chairlift Surfers helps you to easy catch up with your ski buddies, find new friends on the slopes, plan backcountry trips, organize your aprés ski party and even more in a fun and playful way. I can set up a comprehensive personal profile with my skiing abilities and my days off from work. It matches community members automatically with the same abilities/interests and shows them on an interactive map, so you can connect with them on the mtn. way easier. If I live in a city the app will send me push notifications when any of my “followers” hit the road up the mountain, just in case I need a ride. Chairlift Surfers brings the social life back on the mountains. Continue reading →

Digital Marketing Toolbox / The Digital Traveler — No comments
28
Mar 10

The Adventurer 2.0 – Top Social Media Options for Tour Operators.

Post Label Digital Marketing Toolbox Post SeriesThis post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

View more presentations from Marc-Oliver.

In holiday resorts all over the world, social media is introducing powerful new potential for outdoor tour companies. For those able to engage it best, social media will bring a bright future! Following research, monitoring of process and analysis of the adventure tourism industry – its digital potential and best practices, this strategy paper outlines a sample of top opportunities now available.

I will soon share more of my strategy papers and documents I’m currently using to develop creative social media ideas for small businesses and large organization. Feel free to visit my blog from time to time. You can also connect with me on Linked In or Twitter. See details on the ABOUT page. Thanks for sharing :-)

The presentation “The Adventurer 2.0″Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital. Creative Commons License

Top Social Media Options for Tour Operators, Tourism, Travel

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