This post is part of Marc-Oliver’s IF I WERE YOU post series, which help local businesses effectively use social media to grow and better serve customers. Subscribe or see all Post Series

If I were a realtor looking to use social media for my business:

• I’d write a micro blog about the location where I was selling.
• I’d take lots of pictures and post them on my blog.
• I’d video walking tours all the time and post them.
• I’d interview locals and people in the area.
• I’d host meetups and tweetups for local residents, inviting people who are house hunting.
• I’d find various niche communities (developers, stonemasons, parents) and start community platforms for them on Ning.
• I’d empower as many local businesses onto the web as I could, and help them get successful.
• I’d encourage as many people in my community to join Twitter as possible, and I’d bundle them into a list – or do the same with Facebook.
• I’d consider setting up hyperlocal news and events sites, or at least empower/support their construction. I probably wouldn’t put pictures of me in a tie (or a dress) and write about the rates. I probably wouldn’t pitch you dozens of times in a row. I probably wouldn’t just rehash links to listings.

But that’s just me.