Digital Marketing Toolbox

PREVIEW: The ME Tourism and the Future of Travelling.

This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

Click to look inside!

If you’re wondering why my posts to Flip Digital Blog (aka Curious Digitalus) have been a little infrequent of late here’s the reason why. I’m writing/illustrating an ebook/trendreport tentatively titled, “The ‘ME Tourism’ – Redefing Travelling” It will be available June 2010. This report represents an ambitious rethinking of how we use smart phones and the web while travelling. It outlines the process of ‘connected travelling’ and illustrates digital ideas in a new, fun and inspiring way. I’m in the last throes of writing it with barely two or three chapters left go now. As I get closer to the launch of the ebook, I’ll publish more about it. For now you can check out some randomly taken screenshots, sketches and a draft of the content page. Feel free to leave a comment with your name and a contact/link. I will notify you once its ready. Enjoy (… feedback and some inspiring words are welcome

“The ME Tourism and the Future of Travelling.”Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital.

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28
Mar 10

The Adventurer 2.0 – Top Social Media Options for Tour Operators.

This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

View more presentations from Marc-Oliver.

In holiday resorts all over the world, social media is introducing powerful new potential for outdoor tour companies. For those able to engage it best, social media will bring a bright future! Following research, monitoring of process and analysis of the adventure tourism industry – its digital potential and best practices, this strategy paper outlines a sample of top opportunities now available.

I will soon share more of my strategy papers and documents I’m currently using to develop creative social media ideas for small businesses and large organization. Feel free to visit my blog from time to time. You can also connect with me on Linked In or Twitter. See details on the ABOUT page. Thanks for sharing

The presentation “The Adventurer 2.0″Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital.

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4
Feb 10

Social Media Workshop Templates: The Self Assessment Test.

This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

I’ve had numerous requests from social media and marketing professionals to talk a little bit more about my social media workshops, because of the strategic and creative approach they have. Now, the new client relationship I just started offers a good opportunity to guide interested readers through a step-by-step process with several blog posts.

First of all: These workshops have the goal to unlock the value of social media for a brand and organization and usually end up with an option document which highlights the most promising social media ideas to start with. During the 2 week process I use a couple of strategic papers, tools and methods for determining and researching brand values, user needs, expectations and such. This is the first part within the discovering phase: The Self Assessment Test.

I always consider beforehand this online questionaire which identifies some (business) goals, audiences and assets (existing knowledge, work-experience and company culture). Participants in this online interview session hopefully also gonna suggest opportunities for advancing business, service and CSR goals, both organization-wide and within their own departments. I use the results to prepare myself for the first workshop with the client. Its also an invitation for employees of the company to jump in and get creative. You can easy set up such forms with Google Docs. Click on the button below and check it out.

(Special thanks to Caroline Smalley, who helped me with editing and translating my thoughts and ideas in plain English).

The Online Self Assessment Test by Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital.

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13
Jan 10

Keep your ideas conforming to your brand with “The Social Media Playbook”.

This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

I just started to share some of my strategic papers I developed in the last couple of weeks. Some, I made just for my clients as sort of educational documents which I used for social media workshops. Some I use as a tool to help me/myself stay on track with the brand and its values.

Above, you’ll find the Social Media Playbook, which provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. Also, it includes some basic guidelines for Twitter and Facebook. Kinda starter package for the marketing departments. It was actually created for employees who represent a company or a brand in a digital public space. I will upload more of those documents in the next couple of months. Feel free to send me some comments and thoughts – I would be happy to hear from you.