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1
Jan 10

Your Company failed! How to manage negative comments on your sites.

Post Label Digital Marketing Toolbox Post SeriesThis post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

I manage/moderate a few Facebook pages and Twitter accounts for international clients and just the other day, a person made a ‘public’ complaint on one of these pages. So, the question: To delete, or not to delete? And under what circumstances? We also have seen competitors post links on our wall and also folks write up utter lies. How to manage those comments?
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24
Dec 09

iTunes sells music. The iPhone App “I am TPain” does much more.

So I just stumbled over this YouTube Video that someone posted on Twitter this morning. I watched it and was AMAZED! Deeply impressed. What a great way to sell/promote a song or artist. What is it all about? Well, we are talking about an iPhone application that gives users the power to make their tone deaf voice sound…just as crappy. But digitized! The iPhone application is called I Am T-Pain, and it might be the end of music as we know it. Now, watching the video was my first experience, and that was the trigger for me to spent $2,99 for the app. Its just very well made. And besides – the artist is part of the video and he provides a clear call-to-action; “… download the iPhone app and have fun!”. Continue reading →