This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitious. Subscribe or see all Post Series
“As a creative designer I was looking for additional (marketing) opportunities to offer interactive experiences to peoples mountain routine. Ideas to connect them with the brand (in this case the ski resorts) in a new inspiring way. Its about: Life – Fun – Play.”
Well, you know me: I just love skiing and I love my iPhone. The question that came up yesterday while I was riding on Whistler and Blackcomb Mountain again: Can the iPhone change the way we ski? Simple question and some might say stupid too. But, think about it twice and take a look at some of those great ideas I outlined and scetched for you.
1. Chairlift Surfers – Discover People, Events and Services nearby.
Chairlift Surfers helps you to easy catch up with your ski buddies, find new friends on the slopes, plan backcountry trips, organize your aprés ski party and even more in a fun and playful way. I can set up a comprehensive personal profile with my skiing abilities and my days off from work. It matches community members automatically with the same abilities/interests and shows them on an interactive map, so you can connect with them on the mtn. way easier. If I live in a city the app will send me push notifications when any of my “followers” hit the road up the mountain, just in case I need a ride. Chairlift Surfers brings the social life back on the mountains. Continue reading →

