This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers. Subscribe or see all Post Series

I’ve had numerous requests from social media and marketing professionals to talk a little bit more about my social media workshops, because of the strategic and creative approach they have. Now, the new client relationship I just started offers a good opportunity to guide interested readers through a step-by-step process with several blog posts.

First of all: These workshops have the goal to unlock the value of social media for a brand and organization and usually end up with an option document which highlights the most promising social media ideas to start with. During the 2 week process I use a couple of strategic papers, tools and methods for determining and researching brand values, user needs, expectations and such. This is the first part within the discovering phase: The Self Assessment Test.

I always consider beforehand this online questionaire which identifies some (business) goals, audiences and assets (existing knowledge, work-experience and company culture). Participants in this online interview session hopefully also gonna suggest opportunities for advancing business, service and CSR goals, both organization-wide and within their own departments. I use the results to prepare myself for the first workshop with the client. Its also an invitation for employees of the company to jump in and get creative. You can easy set up such forms with Google Docs. Click on the button below and check it out.

(Special thanks to Caroline Smalley, who helped me with editing and translating my thoughts and ideas in plain English).

The Online Self Assessment Test by Marc-Oliver Gern is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at flip-digital. Permissions beyond the scope of this license may be available at flip-digital.